https://ideasbygabe.com Gabe Ferrer ECD Sat, 01 Aug 2026 01:17:57 +0000 https://ideasbygabe.com en https://ideasbygabe.com/Cold-Activated-Announcers Fri, 17 Jul 2026 20:33:33 +0000 Gabe Ferrer ECD https://ideasbygabe.com/Cold-Activated-Announcers Cold Activated AnnouncersCoors Light is the only beer that changes color when the can reaches 42 degrees so we promoted that fact by inviting voice actors to read Coors Light scripts at 42 degrees while inside an ice plunge.&nbsp; And yeah, it was freezing.&nbsp; Individual radios below Full 2 minute Social Film https://ideasbygabe.com/The-Iceman Fri, 17 Jul 2026 20:33:44 +0000 Gabe Ferrer ECD https://ideasbygabe.com/The-Iceman Iceman To CantonWhat happens when you find out the first Latino QB in history has been getting snubbed by the Hall of Fame for over two decades? You make sure the man they call The Iceman stops getting the cold shoulder. 1 Gold Effie, 1 Gold AME Award, 3 Silver Clios, 1 Bronze WARC, Cannes Shortlist The Tweets <img width="796" height="168" width_o="796" height_o="168" data-src="https://freight.cargo.site/t/original/i/27963e809de4b4feb784baed2e0b88a4926592177537dc8229995b624a0ba26c/Screen-Shot-2021-02-01-at-2.08.38-PM.png" data-mid="250503337" border="0" src="https://freight.cargo.site/w/796/i/27963e809de4b4feb784baed2e0b88a4926592177537dc8229995b624a0ba26c/Screen-Shot-2021-02-01-at-2.08.38-PM.png" /> <img width="792" height="218" width_o="792" height_o="218" data-src="https://freight.cargo.site/t/original/i/41f86c988b086f6561ba3dd53dcacd99432cd08afe8dd9d990cf34faa3df35df/Screen-Shot-2021-02-01-at-2.08.25-PM.png" data-mid="250503336" border="0" src="https://freight.cargo.site/w/792/i/41f86c988b086f6561ba3dd53dcacd99432cd08afe8dd9d990cf34faa3df35df/Screen-Shot-2021-02-01-at-2.08.25-PM.png" /> <img width="792" height="146" 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height="122" width_o="788" height_o="122" data-src="https://freight.cargo.site/t/original/i/9710644aafb49ce8cec1c2ac538e351f5d84121f47a73e0c9ac77f0b6d29eccf/Screen-Shot-2021-02-01-at-2.19.32-PM.png" data-mid="250503345" border="0" src="https://freight.cargo.site/w/788/i/9710644aafb49ce8cec1c2ac538e351f5d84121f47a73e0c9ac77f0b6d29eccf/Screen-Shot-2021-02-01-at-2.19.32-PM.png" /> <img width="790" height="138" width_o="790" height_o="138" data-src="https://freight.cargo.site/t/original/i/20907a706e0631879de80e5dcedeb45392e7281e0d7432c8a5b0fd8837570c88/Screen-Shot-2021-02-01-at-2.19.13-PM.png" data-mid="250503344" border="0" src="https://freight.cargo.site/w/790/i/20907a706e0631879de80e5dcedeb45392e7281e0d7432c8a5b0fd8837570c88/Screen-Shot-2021-02-01-at-2.19.13-PM.png" /> <img width="794" height="566" width_o="794" height_o="566" data-src="https://freight.cargo.site/t/original/i/0695fef73b4729b46ab65e0673be75fa2767a327df9c6fafe5b3e83f60e2090f/Screen-Shot-2021-02-01-at-2.08.44-PM.png" data-mid="250503338" border="0" src="https://freight.cargo.site/w/794/i/0695fef73b4729b46ab65e0673be75fa2767a327df9c6fafe5b3e83f60e2090f/Screen-Shot-2021-02-01-at-2.08.44-PM.png" /> The Films https://ideasbygabe.com/Narcos Fri, 17 Jul 2026 20:34:02 +0000 Gabe Ferrer ECD https://ideasbygabe.com/Narcos Narcos Spoiler AlertWe noticed people get upset about spoilers in historical dramas so for the launch of Narcos Season 2, we put a pretty obvious spoiler front and center and caused a heated debate amongst fans.&nbsp; We also created a companion piece for the show called Narcopedia. We know fans were on Reddit asking questions so we spoiled all the differences between fact and fiction on this super detailed site. I know more about Escobar than I care to know.&nbsp;&nbsp; <img width="2426" height="1346" width_o="2426" height_o="1346" data-src="https://freight.cargo.site/t/original/i/ae0520b72ad5edf65c0edcd2d643d395cd40bb1d1cff933829e46be178ef33ab/Screen-Shot-2017-02-24-at-5.22.38-PM.png" data-mid="250503422" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/ae0520b72ad5edf65c0edcd2d643d395cd40bb1d1cff933829e46be178ef33ab/Screen-Shot-2017-02-24-at-5.22.38-PM.png" /> <img width="2554" height="1596" width_o="2554" height_o="1596" data-src="https://freight.cargo.site/t/original/i/a23d2fe1071c0fa4f964c04fd36f840e4706f8f4d87e03a8369db457c6debea8/Screen-Shot-2017-02-27-at-11.08.47-AM.png" data-mid="250503423" border="0" src="https://freight.cargo.site/w/1000/i/a23d2fe1071c0fa4f964c04fd36f840e4706f8f4d87e03a8369db457c6debea8/Screen-Shot-2017-02-27-at-11.08.47-AM.png" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ebef828fc0b233c0092ed34385d9843b4b6dfcc34c9dce741e63b942bf63be4b/Screen-Shot-2017-02-27-at-11.16.17-AM.png" data-mid="250503424" border="0" src="https://freight.cargo.site/w/1000/i/ebef828fc0b233c0092ed34385d9843b4b6dfcc34c9dce741e63b942bf63be4b/Screen-Shot-2017-02-27-at-11.16.17-AM.png" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/37a1b6d2227338a5a39dc907b52a64ed24acae4863a96639f2e4c8f32cb54f76/Screen-Shot-2017-02-27-at-11.21.44-AM.png" data-mid="250503425" border="0" src="https://freight.cargo.site/w/1000/i/37a1b6d2227338a5a39dc907b52a64ed24acae4863a96639f2e4c8f32cb54f76/Screen-Shot-2017-02-27-at-11.21.44-AM.png" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/46dc286683cb2015535215b547dea04f2a490a4ba4d4c6ccddc767020c36d04d/Screen-Shot-2017-02-27-at-11.22.42-AM.png" data-mid="250503426" border="0" src="https://freight.cargo.site/w/1000/i/46dc286683cb2015535215b547dea04f2a490a4ba4d4c6ccddc767020c36d04d/Screen-Shot-2017-02-27-at-11.22.42-AM.png" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1d117a7ccc52dbcb16f7f47dab64b1d899f14dab611a0d3b1e47c3c764570d31/Screen-Shot-2017-02-27-at-11.23.02-AM.png" data-mid="250503427" border="0" src="https://freight.cargo.site/w/1000/i/1d117a7ccc52dbcb16f7f47dab64b1d899f14dab611a0d3b1e47c3c764570d31/Screen-Shot-2017-02-27-at-11.23.02-AM.png" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/03d60c55417b1bd0ffafebe2ec022ff60b06786346c07420e5ec91c0b98eb58e/Screen-Shot-2017-02-27-at-11.21.58-AM.png" data-mid="250503428" border="0" src="https://freight.cargo.site/w/1000/i/03d60c55417b1bd0ffafebe2ec022ff60b06786346c07420e5ec91c0b98eb58e/Screen-Shot-2017-02-27-at-11.21.58-AM.png" /> Spanish LessonsTurns out people were learning Spanish with Narcos so we decided to make it official and have the characters actually teach some of the NSFW words that were common on the show.&nbsp; &nbsp; The Case Study https://ideasbygabe.com/Tobacco-Is-No-Joke Fri, 17 Jul 2026 20:34:04 +0000 Gabe Ferrer ECD https://ideasbygabe.com/Tobacco-Is-No-Joke Tobacco Is No JokeSmoking tobacco is no joke. We proved just how unfunny smoking is by showing the twisted sense of humor of two evil tobacco executives.&nbsp; Voiced by the super villain from Team America World Police. TV Spots Smoke JokesFor social content, we pushed it even further by showing the uncomfortable things tobacco executives find funny. Spoiler alert: these jokes are pretty horrible.&nbsp; https://ideasbygabe.com/Shady-Wireless Fri, 17 Jul 2026 20:34:24 +0000 Gabe Ferrer ECD https://ideasbygabe.com/Shady-Wireless Shady WirelessWireless companies are shady. To prove that U.S. Cellular isn't, we created a fictional Shady Wireless Company led by Bruce (or BJ of Righteous Gemstones. So good). He proudly confessed all the wireless tricks they use to scam customers through films, interactive banners and even an Xbox game. Shady Wireless Confessions Xbox game - Escape your Shady Wireless Contract. TELEPHONE GAME Interactive banner that brings the childhood game of Telephone to life to show the dangers of bad reception. A rich media banner let people hear what shady wireless companies hide behind their asterisks. https://ideasbygabe.com/Fanxiety-Products Sat, 01 Aug 2026 01:17:57 +0000 Gabe Ferrer ECD https://ideasbygabe.com/Fanxiety-Products Keep Fanxiety Chill Coors Light is the official sponsor of the Leagues Cup soccer tournament. Over the years we innovated products to help fans deal with the Fanxiety of being a soccer fan. Every one of these products sold out on and earned over 2 billion impressions.&nbsp; Durachill Deodorant When the game gets heated, fans begin to sweat. Not to mention the tournament is in the summer. So we applied the same color-changing thermachromic ink on our cans to a deodorant we created in partnership with Duradry. When the mountains turn blue, it’s ready to cool your armpits.&nbsp; <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/b863285ba2a8c627622783df4229876f9050435cd402aa25beb364247ee21538/durachill.jpeg" data-mid="250891955" border="0" data-scale="100" src="https://freight.cargo.site/w/739/i/b863285ba2a8c627622783df4229876f9050435cd402aa25beb364247ee21538/durachill.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3095469c9d5ed4ccb9969d6128aeb4ba261955debd5bb64a672fe23db106d535/deodorant-PR-1.jpg" data-mid="251329746" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/3095469c9d5ed4ccb9969d6128aeb4ba261955debd5bb64a672fe23db106d535/deodorant-PR-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44020a6e0f4218485d4def761be0d1c982f2419001be61b82f80cc9aa11e8dab/deodorant-PR-2.jpg" data-mid="251329739" border="0" src="https://freight.cargo.site/w/1000/i/44020a6e0f4218485d4def761be0d1c982f2419001be61b82f80cc9aa11e8dab/deodorant-PR-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c594b29bdf6b20dc4815f922c16ca8299752f60537db02b995b90d5f56e89906/deodorant-label-proto.jpg" data-mid="251329734" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/c594b29bdf6b20dc4815f922c16ca8299752f60537db02b995b90d5f56e89906/deodorant-label-proto.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a32f4d1c45da6a58ae78aeed7edb2f88f332cc5a9a72a2bd83af69b0c20258b/deodorant-box.jpg" data-mid="251329723" border="0" src="https://freight.cargo.site/w/1000/i/0a32f4d1c45da6a58ae78aeed7edb2f88f332cc5a9a72a2bd83af69b0c20258b/deodorant-box.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bfae95b6b815a0232f5e44b768537fce9d7d94bf6efbec44804ab2a4cb971c7/deodorant-news.jpg" data-mid="251329745" border="0" src="https://freight.cargo.site/w/1000/i/9bfae95b6b815a0232f5e44b768537fce9d7d94bf6efbec44804ab2a4cb971c7/deodorant-news.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82f260bbec5dea7b4ae2a1edf032abb88c07edf71966bda23793987253cbbd57/deodorant-creators.jpg" data-mid="251329733" border="0" src="https://freight.cargo.site/w/1000/i/82f260bbec5dea7b4ae2a1edf032abb88c07edf71966bda23793987253cbbd57/deodorant-creators.jpg" /> Even Seth Meyers got in on the fun Fanxiety Scarf One of them best ways to calm anxiety is to get a neck massage. So we built a neck massager right into something fans already put around their neck: the soccer scarf. It also had neat little pockets for your ice cold beer.&nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/208cdaae24ae02715d3120550187bc20c1d0f02b77a1ccea1c8c471da042789e/510750_1_800.jpeg" data-mid="250891956" border="0" data-scale="72" src="https://freight.cargo.site/w/800/i/208cdaae24ae02715d3120550187bc20c1d0f02b77a1ccea1c8c471da042789e/510750_1_800.jpeg" />From early prototypes to seeing the scarf worn in the championship locker room celebration.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9af4034f4da45067b2be335cc24fb137bd3222ad4fde94eb73e3a7bcfc3ec98/scarf-prototype.jpg" data-mid="251322142" border="0" src="https://freight.cargo.site/w/1000/i/b9af4034f4da45067b2be335cc24fb137bd3222ad4fde94eb73e3a7bcfc3ec98/scarf-prototype.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31be723166540fb0af3e9773b5de43aef9ae50ee0aa8af1923a34b12ad3eaef4/Scarf-PR.jpg" data-mid="251322141" border="0" src="https://freight.cargo.site/w/1000/i/31be723166540fb0af3e9773b5de43aef9ae50ee0aa8af1923a34b12ad3eaef4/Scarf-PR.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbb1e9ef72f04c03170dff6f8acfe607ab8d23b6480a0c7fdabe7798387a8c3e/scarf-box-real.jpg" data-mid="251322133" border="0" data-scale="97" data-icon-mode src="https://freight.cargo.site/w/1000/i/bbb1e9ef72f04c03170dff6f8acfe607ab8d23b6480a0c7fdabe7798387a8c3e/scarf-box-real.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06fc08d396ed3da0046277edb062873e7217f79b130080dc13504734429e7cb9/scarf-instructions.jpg" data-mid="251322138" border="0" src="https://freight.cargo.site/w/1000/i/06fc08d396ed3da0046277edb062873e7217f79b130080dc13504734429e7cb9/scarf-instructions.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f74001b3d5d3e7fab05efbaf3f4a9e7f111ca3ab79dca204b7f8ee7d17e2a27/scarf-tik-tok.jpg" data-mid="251322143" border="0" src="https://freight.cargo.site/w/1000/i/0f74001b3d5d3e7fab05efbaf3f4a9e7f111ca3ab79dca204b7f8ee7d17e2a27/scarf-tik-tok.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1e222db01185f3dab29ea61b45069b650436fa8631a34c73dc81b6f5219b190/scarf-creators.jpg" data-mid="251322136" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/a1e222db01185f3dab29ea61b45069b650436fa8631a34c73dc81b6f5219b190/scarf-creators.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a1dada61506b9d6deecb44c4e355166f230e0187f4def0e411734b32a750b5d/scarf-design.jpg" data-mid="251322137" border="0" src="https://freight.cargo.site/w/1000/i/2a1dada61506b9d6deecb44c4e355166f230e0187f4def0e411734b32a750b5d/scarf-design.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/153d71dc60376ccaaded8a48357df0ef1a4a4159de4736188af5f65cbae5b70a/scarf-players.jpg" data-mid="251322140" border="0" src="https://freight.cargo.site/w/1000/i/153d71dc60376ccaaded8a48357df0ef1a4a4159de4736188af5f65cbae5b70a/scarf-players.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/112a7d2a1fa11d753842153b82395533160a9e20e611c04fa721c5a220c91a4c/scarf-champs.jpg" data-mid="251322135" border="0" src="https://freight.cargo.site/w/1000/i/112a7d2a1fa11d753842153b82395533160a9e20e611c04fa721c5a220c91a4c/scarf-champs.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb13ed44a2bccea05d8c733805cad2cffb4eeee0d8e3310b14d4bfadc981f11e/scarf-OOH.jpg" data-mid="251322139" border="0" src="https://freight.cargo.site/w/1000/i/eb13ed44a2bccea05d8c733805cad2cffb4eeee0d8e3310b14d4bfadc981f11e/scarf-OOH.jpg" /> Chill Jersey When the game heats up, fans heat up too. We designed a jersey with bult in thermal sensors that could detect when a fan’s body temperature was rising and then activate a cold plate cooling system inside the jersey to bring that fan back to a chill state.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1639b87b703025c0ef4ac3a134190653f669ce7a648bcd6ad49bbe49ed3dc7ef/chill-jersey-KV_Final31920x1080.jpg" data-mid="250891957" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/1639b87b703025c0ef4ac3a134190653f669ce7a648bcd6ad49bbe49ed3dc7ef/chill-jersey-KV_Final31920x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac1969e92444ce92dcb9cf64b58890fe2e04dc0321d7103e00e9e6e337ed6725/jersey-instructions.jpg" data-mid="251329573" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/ac1969e92444ce92dcb9cf64b58890fe2e04dc0321d7103e00e9e6e337ed6725/jersey-instructions.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/115001857b04b8b2f4f944974de39942136d13e29216fab24dc3ffae0a656b78/jersey-pack.jpg" data-mid="251329576" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/115001857b04b8b2f4f944974de39942136d13e29216fab24dc3ffae0a656b78/jersey-pack.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffae8aa455287ab2af925151c05f2ce1bd0be62be99f29533ebfc6ebb63f5f46/jersey-box.jpg" data-mid="251329570" border="0" src="https://freight.cargo.site/w/1000/i/ffae8aa455287ab2af925151c05f2ce1bd0be62be99f29533ebfc6ebb63f5f46/jersey-box.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c96153fbec37d344f213279a95b387cd21e8c248de80bd8c86c3517439b5caf6/jersey-creators.jpg" data-mid="251329571" border="0" src="https://freight.cargo.site/w/1000/i/c96153fbec37d344f213279a95b387cd21e8c248de80bd8c86c3517439b5caf6/jersey-creators.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1bc72dd32792c9b144f192d7e7262ae354742c7e702afc0a4a28dadbe9127da/jersey-PR.jpg" data-mid="251329578" border="0" src="https://freight.cargo.site/w/1000/i/f1bc72dd32792c9b144f192d7e7262ae354742c7e702afc0a4a28dadbe9127da/jersey-PR.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a813f14d68239c273086f8481a3b186773c86b2584603ec0c968d7973f0747a/jersey-ebay.jpg" data-mid="251329572" border="0" src="https://freight.cargo.site/w/1000/i/3a813f14d68239c273086f8481a3b186773c86b2584603ec0c968d7973f0747a/jersey-ebay.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7e195283b954f7996a245bf6c4134c41c6ac7653e16c1f7f02f74cabee929c2/jersey-players.jpg" data-mid="251329577" border="0" src="https://freight.cargo.site/w/1000/i/d7e195283b954f7996a245bf6c4134c41c6ac7653e16c1f7f02f74cabee929c2/jersey-players.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/104a7bb001cfdf54f4aaca358383032d03a842d0509247924f872107be7f9901/jersey-prototype.jpg" data-mid="251329579" border="0" src="https://freight.cargo.site/w/1000/i/104a7bb001cfdf54f4aaca358383032d03a842d0509247924f872107be7f9901/jersey-prototype.jpg" /> https://ideasbygabe.com/Help-Kenya-Not-Kanye Fri, 17 Jul 2026 20:33:51 +0000 Gabe Ferrer ECD https://ideasbygabe.com/Help-Kenya-Not-Kanye Help Kenya Not Kanye I used to be a huge Kanye fan, but when he begged the world for $53 million dollars to get out of debt, I thought he needed a reality check. And of course a case study in which I rap.&nbsp; In less than 24 hours, I published the site where I compared the value of Kanye items vs what that money could do in Kenya. All using the iconic TLOP art direction.&nbsp; <img width="1276" height="688" width_o="1276" height_o="688" data-src="https://freight.cargo.site/t/original/i/102dd7aec914d7d040566050b74a357fa5fa2251c681dfcf7dc34ebdb120ced2/Screen-Shot-2016-02-21-at-6.22.24-PM.png" data-mid="250503369" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/102dd7aec914d7d040566050b74a357fa5fa2251c681dfcf7dc34ebdb120ced2/Screen-Shot-2016-02-21-at-6.22.24-PM.png" /> <img width="1275" height="693" width_o="1275" height_o="693" data-src="https://freight.cargo.site/t/original/i/36198df9072e1592ba801460ac5e298e50f7140871fa7727cc0b92f76f56b87b/Screen-Shot-2016-02-21-at-6.22.43-PM.png" data-mid="250503370" border="0" src="https://freight.cargo.site/w/1000/i/36198df9072e1592ba801460ac5e298e50f7140871fa7727cc0b92f76f56b87b/Screen-Shot-2016-02-21-at-6.22.43-PM.png" /> <img width="1275" height="697" width_o="1275" height_o="697" data-src="https://freight.cargo.site/t/original/i/f3edbbe3b89b2d1d776c36c267363f5f3c4d05c237c74430f4aedec2374eb6f2/Screen-Shot-2016-02-21-at-6.22.55-PM.png" data-mid="250503371" border="0" src="https://freight.cargo.site/w/1000/i/f3edbbe3b89b2d1d776c36c267363f5f3c4d05c237c74430f4aedec2374eb6f2/Screen-Shot-2016-02-21-at-6.22.55-PM.png" /> <img width="1276" height="685" width_o="1276" height_o="685" data-src="https://freight.cargo.site/t/original/i/f992c1920b45f19f1d403fc62e9b0bf0a965183ca8be8ace19e169b4bb844154/Screen-Shot-2016-02-21-at-6.23.05-PM.png" data-mid="250503372" border="0" src="https://freight.cargo.site/w/1000/i/f992c1920b45f19f1d403fc62e9b0bf0a965183ca8be8ace19e169b4bb844154/Screen-Shot-2016-02-21-at-6.23.05-PM.png" /> <img width="1277" height="697" width_o="1277" height_o="697" data-src="https://freight.cargo.site/t/original/i/0103db52eeaba30f0fe3cdcf8e84e110fb58b94a5dc24cef0cb43f688e2f996f/Screen-Shot-2016-02-21-at-6.23.17-PM.png" data-mid="250503373" border="0" src="https://freight.cargo.site/w/1000/i/0103db52eeaba30f0fe3cdcf8e84e110fb58b94a5dc24cef0cb43f688e2f996f/Screen-Shot-2016-02-21-at-6.23.17-PM.png" /> <img width="1277" height="696" width_o="1277" height_o="696" data-src="https://freight.cargo.site/t/original/i/d1f29a4045a0890d8feec10cec11757e45035f0d562c70d90cbf0388322e3b05/Screen-Shot-2016-02-21-at-6.23.29-PM.png" data-mid="250503374" border="0" src="https://freight.cargo.site/w/1000/i/d1f29a4045a0890d8feec10cec11757e45035f0d562c70d90cbf0388322e3b05/Screen-Shot-2016-02-21-at-6.23.29-PM.png" /> <img width="1275" height="697" width_o="1275" height_o="697" data-src="https://freight.cargo.site/t/original/i/82057350c1dab91b7aa2fe66d856aac9a30c3c1eb410a10da0882d6091c306a3/Screen-Shot-2016-02-21-at-6.23.41-PM.png" data-mid="250503375" border="0" src="https://freight.cargo.site/w/1000/i/82057350c1dab91b7aa2fe66d856aac9a30c3c1eb410a10da0882d6091c306a3/Screen-Shot-2016-02-21-at-6.23.41-PM.png" /> <img width="1277" height="697" width_o="1277" height_o="697" data-src="https://freight.cargo.site/t/original/i/f27005a70fce47617a7f63b144915da51d4e54a3873e7a4e8ab656dc592af95e/Screen-Shot-2016-02-21-at-6.23.52-PM.png" data-mid="250503376" border="0" src="https://freight.cargo.site/w/1000/i/f27005a70fce47617a7f63b144915da51d4e54a3873e7a4e8ab656dc592af95e/Screen-Shot-2016-02-21-at-6.23.52-PM.png" /> <img width="1273" height="700" width_o="1273" height_o="700" data-src="https://freight.cargo.site/t/original/i/befa381a4fc2346041cc69e7bf2f604adaca40bf20314d413bec2025da949cc5/Screen-Shot-2016-02-21-at-6.24.02-PM.png" data-mid="250503377" border="0" src="https://freight.cargo.site/w/1000/i/befa381a4fc2346041cc69e7bf2f604adaca40bf20314d413bec2025da949cc5/Screen-Shot-2016-02-21-at-6.24.02-PM.png" /> <img width="1271" height="697" width_o="1271" height_o="697" data-src="https://freight.cargo.site/t/original/i/05128cab0be42fba4ce03c183e481d0cec1e99cb5dcb0a67b3f3bec85b986aad/Screen-Shot-2016-02-21-at-6.24.15-PM.png" data-mid="250503378" border="0" src="https://freight.cargo.site/w/1000/i/05128cab0be42fba4ce03c183e481d0cec1e99cb5dcb0a67b3f3bec85b986aad/Screen-Shot-2016-02-21-at-6.24.15-PM.png" /> People on Twitter loved it <img width="628" height="250" width_o="628" height_o="250" data-src="https://freight.cargo.site/t/original/i/778005c84bc1f4594c282e1b55f478099cd97c522b6b642eb7b3511ee8f8011c/Screen-Shot-2016-02-29-at-9.14.26-PM-copy.png" data-mid="250503384" border="0" src="https://freight.cargo.site/w/628/i/778005c84bc1f4594c282e1b55f478099cd97c522b6b642eb7b3511ee8f8011c/Screen-Shot-2016-02-29-at-9.14.26-PM-copy.png" /> <img width="623" height="157" width_o="623" height_o="157" data-src="https://freight.cargo.site/t/original/i/1cbdd0d35dd10b1d7a859cf9f44b20903a5cc1bc6af5ddcadb421caa1bb6a3f4/Screen-Shot-2016-03-02-at-10.21.47-PM-copy.png" data-mid="250503404" border="0" src="https://freight.cargo.site/w/623/i/1cbdd0d35dd10b1d7a859cf9f44b20903a5cc1bc6af5ddcadb421caa1bb6a3f4/Screen-Shot-2016-03-02-at-10.21.47-PM-copy.png" /> <img width="625" height="246" width_o="625" height_o="246" data-src="https://freight.cargo.site/t/original/i/0194f888e812d1948da72fd0b44cfe8a381bc4cda08afe2b2c7aca33d88aab49/Screen-Shot-2016-03-02-at-10.19.14-PM-copy.png" data-mid="250503393" border="0" src="https://freight.cargo.site/w/625/i/0194f888e812d1948da72fd0b44cfe8a381bc4cda08afe2b2c7aca33d88aab49/Screen-Shot-2016-03-02-at-10.19.14-PM-copy.png" /> <img width="624" height="268" width_o="624" height_o="268" data-src="https://freight.cargo.site/t/original/i/ba7add38eac483ba13a9f74e36c4392e07cc39e2351d018489700ec26f1bb9eb/Screen-Shot-2016-03-02-at-10.20.36-PM-copy.png" data-mid="250503394" border="0" src="https://freight.cargo.site/w/624/i/ba7add38eac483ba13a9f74e36c4392e07cc39e2351d018489700ec26f1bb9eb/Screen-Shot-2016-03-02-at-10.20.36-PM-copy.png" /> <img width="624" 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src="https://freight.cargo.site/w/621/i/b54d27965eb8459e3a4152504becae02f0c56267e5f87c4546a01d849ba95862/Screen-Shot-2016-02-29-at-10.22.15-PM-copy.png" /> <img width="618" height="154" width_o="618" height_o="154" data-src="https://freight.cargo.site/t/original/i/89ad13cff7fe9d0f096315bacc3a7b2b780c6acac3eea08f7cea2d3d69b0ebbb/Screen-Shot-2016-03-02-at-9.59.28-PM-copy.png" data-mid="250503387" border="0" src="https://freight.cargo.site/w/618/i/89ad13cff7fe9d0f096315bacc3a7b2b780c6acac3eea08f7cea2d3d69b0ebbb/Screen-Shot-2016-03-02-at-9.59.28-PM-copy.png" /> <img width="614" height="266" width_o="614" height_o="266" data-src="https://freight.cargo.site/t/original/i/99e45939477f2cb5103ccdfc064ef82325d095c304e1ef1af0ce22778db2b630/Screen-Shot-2016-03-02-at-10.03.35-PM-copy.png" data-mid="250503388" border="0" src="https://freight.cargo.site/w/614/i/99e45939477f2cb5103ccdfc064ef82325d095c304e1ef1af0ce22778db2b630/Screen-Shot-2016-03-02-at-10.03.35-PM-copy.png" /> <img width="625" height="231" width_o="625" height_o="231" data-src="https://freight.cargo.site/t/original/i/1b0931de8cb90e511b93aa704b2c046b17f0f6951473e815ad7199ad2f8d54ec/Screen-Shot-2016-03-02-at-10.05.22-PM-copy.png" data-mid="250503389" border="0" src="https://freight.cargo.site/w/625/i/1b0931de8cb90e511b93aa704b2c046b17f0f6951473e815ad7199ad2f8d54ec/Screen-Shot-2016-03-02-at-10.05.22-PM-copy.png" /> <img width="620" height="325" width_o="620" height_o="325" data-src="https://freight.cargo.site/t/original/i/5c9711d21cc288cdaac46125fd8f69968649057002c51165e0ccc36e665823fa/Screen-Shot-2016-03-02-at-10.07.43-PM-copy.png" data-mid="250503390" border="0" src="https://freight.cargo.site/w/620/i/5c9711d21cc288cdaac46125fd8f69968649057002c51165e0ccc36e665823fa/Screen-Shot-2016-03-02-at-10.07.43-PM-copy.png" /> <img width="626" height="284" width_o="626" height_o="284" data-src="https://freight.cargo.site/t/original/i/d4bfb55d50512acdef0a0ab308285a16c7baa61f246f18fb8634c311d36dde3c/Screen-Shot-2016-03-02-at-10.15.42-PM-copy.png" data-mid="250503391" border="0" src="https://freight.cargo.site/w/626/i/d4bfb55d50512acdef0a0ab308285a16c7baa61f246f18fb8634c311d36dde3c/Screen-Shot-2016-03-02-at-10.15.42-PM-copy.png" /> <img width="629" height="316" width_o="629" height_o="316" data-src="https://freight.cargo.site/t/original/i/2d28457980716b6bc96530e1f904bb721e25423d03d1fb6e1610e5ef189cff42/Screen-Shot-2016-03-02-at-10.18.25-PM-copy.png" data-mid="250503392" border="0" src="https://freight.cargo.site/w/629/i/2d28457980716b6bc96530e1f904bb721e25423d03d1fb6e1610e5ef189cff42/Screen-Shot-2016-03-02-at-10.18.25-PM-copy.png" /> <img width="623" height="235" width_o="623" height_o="235" data-src="https://freight.cargo.site/t/original/i/bda506747f0c9583935b2ee49369998e6fa433b39bb9c0e35695c821e4edb429/Screen-Shot-2016-03-02-at-10.22.58-PM-copy.png" data-mid="250503396" border="0" src="https://freight.cargo.site/w/623/i/bda506747f0c9583935b2ee49369998e6fa433b39bb9c0e35695c821e4edb429/Screen-Shot-2016-03-02-at-10.22.58-PM-copy.png" /> <img width="619" height="131" width_o="619" height_o="131" data-src="https://freight.cargo.site/t/original/i/cf072af55d9dded79135fc65c6512d7a59c3702fdeb4a317379e68c3bb121a68/Screen-Shot-2016-03-02-at-10.41.22-PM-copy.png" data-mid="250503397" border="0" src="https://freight.cargo.site/w/619/i/cf072af55d9dded79135fc65c6512d7a59c3702fdeb4a317379e68c3bb121a68/Screen-Shot-2016-03-02-at-10.41.22-PM-copy.png" /> <img width="626" height="156" width_o="626" height_o="156" data-src="https://freight.cargo.site/t/original/i/8c2185e600f1f6520d89a81626f0707b94db51503e023a9645d6f35d98e83687/Screen-Shot-2016-03-02-at-10.41.55-PM-copy.png" data-mid="250503398" border="0" src="https://freight.cargo.site/w/626/i/8c2185e600f1f6520d89a81626f0707b94db51503e023a9645d6f35d98e83687/Screen-Shot-2016-03-02-at-10.41.55-PM-copy.png" /> <img width="624" height="315" width_o="624" height_o="315" data-src="https://freight.cargo.site/t/original/i/ff72e703d934c286b18797edef0fc443f299c50c8a7fe42eb5f5e0d85faec555/Screen-Shot-2016-03-02-at-10.52.35-PM-copy.png" data-mid="250503399" border="0" src="https://freight.cargo.site/w/624/i/ff72e703d934c286b18797edef0fc443f299c50c8a7fe42eb5f5e0d85faec555/Screen-Shot-2016-03-02-at-10.52.35-PM-copy.png" /> <img width="367" height="157" width_o="367" height_o="157" data-src="https://freight.cargo.site/t/original/i/1f9556391210404e405dae35e1e3193d11e22d77b67d85c1d6703f7aa11387a7/Screen-Shot-2016-03-09-at-10.12.28-PM-copy.png" data-mid="250503400" border="0" src="https://freight.cargo.site/w/367/i/1f9556391210404e405dae35e1e3193d11e22d77b67d85c1d6703f7aa11387a7/Screen-Shot-2016-03-09-at-10.12.28-PM-copy.png" /> <img width="613" height="346" width_o="613" height_o="346" data-src="https://freight.cargo.site/t/original/i/19f303346d0583723ffb02538bb66657c0100aaf95ea50112f45e3eee4d606ec/Screen-Shot-2016-03-02-at-10.18.03-PM-copy.png" data-mid="250503401" border="0" src="https://freight.cargo.site/w/613/i/19f303346d0583723ffb02538bb66657c0100aaf95ea50112f45e3eee4d606ec/Screen-Shot-2016-03-02-at-10.18.03-PM-copy.png" /> <img width="624" height="276" width_o="624" height_o="276" data-src="https://freight.cargo.site/t/original/i/5966bf3187f7133964f5a0599c5436bf794d696037e6d1c674d1b7346eea101d/Screen-Shot-2016-03-02-at-10.18.36-PM-copy.png" data-mid="250503402" border="0" src="https://freight.cargo.site/w/624/i/5966bf3187f7133964f5a0599c5436bf794d696037e6d1c674d1b7346eea101d/Screen-Shot-2016-03-02-at-10.18.36-PM-copy.png" /> <img width="618" height="217" width_o="618" height_o="217" data-src="https://freight.cargo.site/t/original/i/3d0878d08af171f580506cfe47058b577d078972999e3d8f03ece34cef06a1a2/Screen-Shot-2016-03-02-at-10.21.17-PM-copy.png" data-mid="250503403" border="0" src="https://freight.cargo.site/w/618/i/3d0878d08af171f580506cfe47058b577d078972999e3d8f03ece34cef06a1a2/Screen-Shot-2016-03-02-at-10.21.17-PM-copy.png" /> Didn't do too bad in the press either <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/7fb4d42c2020de5a0c089489a57d27bd5e5fe790a001325ae78cba194db5d71c/Fast-Compnay.png" data-mid="250503408" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/7fb4d42c2020de5a0c089489a57d27bd5e5fe790a001325ae78cba194db5d71c/Fast-Compnay.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/25210fae352765407700152309930d01aec7d4db9f9b18e07ade8759f650160b/Mashable.png" data-mid="250503409" border="0" src="https://freight.cargo.site/w/1000/i/25210fae352765407700152309930d01aec7d4db9f9b18e07ade8759f650160b/Mashable.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/6b33928318624803d245acb0921ecf6e917d329f7847c286a6d4491fff122d0a/AdWeek.png" data-mid="250503410" border="0" src="https://freight.cargo.site/w/1000/i/6b33928318624803d245acb0921ecf6e917d329f7847c286a6d4491fff122d0a/AdWeek.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/f21369f23a40965bcde224dd202f0fda1d3b50c057f93519b6c847dc2f8ffd98/Creativity.png" data-mid="250503411" border="0" src="https://freight.cargo.site/w/1000/i/f21369f23a40965bcde224dd202f0fda1d3b50c057f93519b6c847dc2f8ffd98/Creativity.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/3f63bacfdb9b3110c7166a4145d7469a236b30fa5188776caa43aa84a63b0864/FWA.png" data-mid="250503412" border="0" src="https://freight.cargo.site/w/1000/i/3f63bacfdb9b3110c7166a4145d7469a236b30fa5188776caa43aa84a63b0864/FWA.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/66c08b16d6d4fcf6fa4780d565e896f1b6697b2b35c091c45e015730138c6b28/I-D-Vice.png" data-mid="250503413" border="0" src="https://freight.cargo.site/w/1000/i/66c08b16d6d4fcf6fa4780d565e896f1b6697b2b35c091c45e015730138c6b28/I-D-Vice.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/6bba99f4ad0ab8775863bead7d372ada482147ca03b49988aadc5091aead69e5/MTV.png" data-mid="250503414" border="0" src="https://freight.cargo.site/w/1000/i/6bba99f4ad0ab8775863bead7d372ada482147ca03b49988aadc5091aead69e5/MTV.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/b454eda6e65759a6de9759d42b8145bfd35712c43918d65a8a847ad13a81066d/USA-Today.png" data-mid="250503415" border="0" src="https://freight.cargo.site/w/1000/i/b454eda6e65759a6de9759d42b8145bfd35712c43918d65a8a847ad13a81066d/USA-Today.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/18a6337ebadc3a4052eeba9521979f33a8f850bb3d92c8cf29c9854e973a894d/HuffingtonPost.png" data-mid="250503416" border="0" src="https://freight.cargo.site/w/1000/i/18a6337ebadc3a4052eeba9521979f33a8f850bb3d92c8cf29c9854e973a894d/HuffingtonPost.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/fdf96e0f6f6ef86bdba1729749b66f6faef0ead281a0e2260d56a30a87fada3f/AOL.png" data-mid="250503417" border="0" src="https://freight.cargo.site/w/1000/i/fdf96e0f6f6ef86bdba1729749b66f6faef0ead281a0e2260d56a30a87fada3f/AOL.png" /> <img width="1380" height="1436" width_o="1380" height_o="1436" data-src="https://freight.cargo.site/t/original/i/6d78d42f0433192b560469233f151a0e5efaffabf0eeac8aa61ff36b0497cdef/GlobalNews.png" data-mid="250503418" border="0" src="https://freight.cargo.site/w/1000/i/6d78d42f0433192b560469233f151a0e5efaffabf0eeac8aa61ff36b0497cdef/GlobalNews.png" /> I even got a chance to speak about the project at SXSW '16. It also won me my first Cannes Lion&nbsp; <img width="2406" height="1332" width_o="2406" height_o="1332" data-src="https://freight.cargo.site/t/original/i/522a3d762637e76f51cab2b5ab4ba40fbfe35cb0e99a8ace28f5cd10c85c4c5a/Screen-Shot-2017-02-27-at-12.18.16-PM.png" data-mid="250503421" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/522a3d762637e76f51cab2b5ab4ba40fbfe35cb0e99a8ace28f5cd10c85c4c5a/Screen-Shot-2017-02-27-at-12.18.16-PM.png" /> But most importantly, it worked and helped raise thousands of dollars for Kenyan charities in less than a month. <img width="623" height="319" width_o="623" height_o="319" data-src="https://freight.cargo.site/t/original/i/b194da08dbbfba05d6d9f16e96edd4826f43f61ece0aea2c2afaed3d6ace0c26/Kenya-Aid-site-broken.png" data-mid="250503419" border="0" data-scale="58" src="https://freight.cargo.site/w/623/i/b194da08dbbfba05d6d9f16e96edd4826f43f61ece0aea2c2afaed3d6ace0c26/Kenya-Aid-site-broken.png" /> https://ideasbygabe.com/U-S-Cellular-Care-oke Fri, 17 Jul 2026 20:34:23 +0000 Gabe Ferrer ECD https://ideasbygabe.com/U-S-Cellular-Care-oke U.S. CellularPeople constantly complain on Twitter about their wireless provider, so we decided to combat that by writing back to them in real time with custom songs from real US Cellular employees asking them to Call Someone Who Cares.&nbsp; Here's the case study and some of my favorite songs out of the 150 we wrote in 3 days. The Songs Fave lyric: Our coverage will be good for your cardiovascular system.&nbsp; Fave lyric:&nbsp; With us you won’t feel regret or abuse the alphabet Fave lyric: (getting an opera singer to howl like a werewolf) Fave lyric: We respect elephants just like we respect you Fave lyric: I got a lady in her 60s to rap. Personal win for me. Fave lyric: We want your piggy bank to need stretchy pants Fave lyric: You’ll be more satisfied than a eucalyptus eating Koala bear &nbsp; https://ideasbygabe.com/QuickBooks Fri, 17 Jul 2026 20:33:32 +0000 Gabe Ferrer ECD https://ideasbygabe.com/QuickBooks QuickBooks Think “Ote”Latinos have a tendency to minimize things by using the diminutive “ito” even when it comes to their businesses.&nbsp; Together with QuickBooks and soccer legend Chicharito, we showed them they can think “ote”(big) instead.&nbsp; https://ideasbygabe.com/Koala-Parents Fri, 17 Jul 2026 20:33:34 +0000 Gabe Ferrer ECD https://ideasbygabe.com/Koala-Parents Koala ParentsWhen we discovered having State Farm insurance was a way to get your overprotective Latino parents off your back, we decided to literally show parents hanging off the backs of their kids like koalas. The results were about as awkward as you can imagine.&nbsp;